Dan Walker

Pension and Investment Advisor

Dan is one of Eadon & Co’s dedicated and fully qualified financial advisers. Since graduating from university with a degree in Economics, he has been working in the wealth management industry for a number of years and has a real passion for servicing and assisting clients helping to achieve their life and financial goals. Alongside his degree, he also holds the Advanced Diploma in Regulated Financial Planning which is one of the highest accreditations the professional governing body, CII, has to offer.

Elliot Preston

Junior Advisor

Elliot brings a wealth of knowledge from his previous role as a Paraplanner, where he supported advisers with research, analysis, and client-facing work. Now, as a Junior Advice Partner at Eadon & Co, he’s the first point of contact for many clients, guiding them through the early stages of their financial planning journey. Elliot takes pride in making the process clear and approachable, helping clients feel confident and supported as they take steps toward their financial goals.

Jenson Bark

Head Of Paraplanning

Meet Jenson Bark, our dedicated paraplanner. Jenson brings a wealth of knowledge and a deep passion for financial planning to our team. He specialises in creating tailored cashflow forecasts that empower clients to plan confidently for a secure and fulfilling retirement.
Jenson has completed the Level 4 Diploma in Regulated Financial Planning and remains committed to ongoing professional development as he works towards becoming a financial adviser. In his role, he plays a crucial part in analysing clients’ financial information and developing clear, goal-driven strategies to help them achieve their financial objectives.

Ella Fullelove

Paraplanner

Ella is a key member of our paraplanning team at Eadon & Co. After studying Economics and Politics at the University of Bristol, Ella began her career in pensions, developing a strong foundation in financial services. She is currently working towards the Level 4 Diploma in Regulated Financial Planning, having completed four out of six exams.
At Eadon & Co, Ella supports our advisers in a range of areas, from analysing clients’ existing pension arrangements to preparing clear and straightforward suitability reports for our clients. Outside of work, Ella loves to travel and explore new cities, whether a weekend city break or something further afield.

Claudia Brown

Pension Administrator

Claudia is dedicated to making our processes clear, smooth, and stress-free for clients. With almost a decade of experience in financial services, including roles in investment management and SIPPs, she brings a strong understanding of the industry and a calm, organised approach to her work. Claudia takes pride in providing reliable, friendly support – whether she’s guiding clients through complex forms, managing pension providers, or ensuring everything runs on time and in line with regulations. She holds the CISI Level 3 Award in Introduction to Investments and is passionate about helping people feel confident and informed when it comes to their pensions and investments. Having partnered with financial advisers across multiple disciples, Claudia recognises the impact of expert advice and believes that an efficient and unified team approach is key to delivering the best possible outcomes for our clients.

Elizabeth Pym

Head of Client Journey

Elizabeth looks after the client journey team here at Eadon & Co, where she plays a central role in guiding clients through their journey with the firm, from first introductions to long-term partnerships.
With a background in financial services recruitment, she’s developed a strong feel for the industry and knows just how important building strong professional relationships is. Elizabeth takes the time to get to know each client, making sure they feel genuinely valued and confident every step of the way.

Rebecca Fhima

Client Relationship Manager

Rebecca is a friendly, steady presence at the centre of our client experience. As one of our Client Relationship Managers, she ensures every interaction feels personal, professional, and seamless from start to finish. With a strong background in client relations across FTSE100 companies and now in the independent financial advice sector, she brings both expertise and genuine care to her role. As a mum of two boys, Rebecca knows how important it is to feel supported and understood, something she brings to every client relationship. Whether she’s guiding you through the process or simply checking in, Rebecca is dedicated to making your journey smooth, stress-free, and built on trust.

David Goodier

Pension Administration Manager

David is a key part of our Pension Administration team. He works closely with our paraplanners and liaises with pension providers to contribute towards our client’s journey. With a background in Accounting and Financial Management, plus a master’s in Artificial Intelligence and Data Science from the University of Hull, David brings a unique mix of skills to the role. David is committed to learning and developing further professionally and is working toward his long-term goal of becoming a financial advisor.

Becci Sullivan

Client Services Manager

As Client Services Manager at Eadon & Co, Becci Sullivan is the primary point of contact once a client engages our services, overseeing a seamless onboarding experience and providing dedicated support throughout their journey. She holds a BSc in Economics from Lancaster University—one of the UK’s leading institutions—where she also completed a placement year in Corporate Finance, contributing to several business sale transactions.
Following her studies, Becci joined the Bank of New York Mellon’s graduate scheme, further developing her expertise in financial services. She became part of the Eadon & Co team at the beginning of the year, with a clear ambition to become a financial adviser by gaining her professional qualifications. Becci thrives on engaging with clients and providing them with the best possible outcomes. Outside of the office, Becci enjoys running, travelling, and curating top-tier playlists for the office speakers.

Paul Hoyle

Chartered Financial Planner and T&C Supervision Manager

Paul has worked within the financial services industry for over 30 years, and his background has seen him work for some of the most recognisable financial companies and Government organisations within the UK whilst also co-establishing and undertaking a lead role (compliance & advisory) within an award-winning Independent Financial Advice firm for eight years. Whilst specialising in the area of ‘life planning’ within the financial planning process, another area of his expertise lies within the field of pensions, especially around the technical and regulatory compliance areas like Pensions & Divorce, property purchase via SIPP/SSASs, transfers and post-retirement planning.

Noor Uddin

Financial Adviser

As an experienced Financial Planner, Noor is committed to maintaining the highest professional and ethical standards in financial services. Noor enhanced his skills and financial knowledge through his qualifications in mortgages, financial planning and pensions with the London Institute of Banking & Finance. Noor has also been awarded Young Entrepreneur and Professional Financial Planner 2018.

Progressing through to senior roles within national advisory firms, Noor experienced first-hand the wide-ranging regulatory changes within the financial services industry and developed the operational knowledge to run his successful advisory business, Atrium Financial trading style of Eadon & Co Ltd, now recognised as the best top 3 financial services business in Bradford for 2 consecutive years.

William Burrows

Financial Adviser

William Burrows specialises in advising clients on all aspects of retirement planning and has been advising clients for over 25 years. He has written a number of acclaimed guides including; Retirement Advice; an art or a science.

William also runs the Retirement Planning Project which is a website that makes it easier for people to get help and advice about pension, annuities, drawdown and other retirement options.

William is regularly quoted in the national press and other media including the BBC.

Steve Hunt

Financial Adviser

A Chartered Insurance Risk Manager, Steve has more than 40 years of experience advising in all aspects of financial advice but specialising in pensions and retirement income. Steve previously held senior positions with large Final Salary schemes and functioned as a Trustee.

Steve has been helping people with all aspects of pensions and retirement income for decades and has given advice to FTSE100 directors as well as factory & shop floor workers.

Simon Whitehead

Financial Adviser

Simon has over 35 years experience in financial services. He is a qualified chartered accountant and has worked as Chief Financial Officer and Chief Executive for several major life insurers, investment managers and mortgage lenders. He is qualified to advise on pensions, investments, mortgages, equity release and long-term care.

Simon’s wide financial experience and understanding are brought to bear on his clients’ needs, helping to plan their financial future. He is always happy to have informal, informative and free conversations with prospective clients before they make any commitments.

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